If you don’t know who Malcolm Gladwell is, you should. He is one of my favorite authors that makes interesting observations about people, and writes about it. I have read (or listened) to one other book from Malcolm called “David and Goliath: Underdogs, Misfits, and the Art of Battling Giants” that I also highly recommend you read. These books really do have application for entrepreneurs and startups. I had 15